Apparel and Clothing Description

In eCommerce selling, you die or fly as your eCommerce copy performs… truer when it comes to apparel and clothing descriptions.

With VerticalWriting, Create, Refine and Polish Your Copy

The copy that defines your clothing line must be appealing and impeccable. It’s a critical part of fascinating your prospects, and fashioning a great eCommerce site that sells.

If you have eCommerce store carrying apparel or clothing items, that requires compelling fashion descriptions written for each item, arm your sales and marketing team with skilfully written descriptions by proficient copywriters at VerticalWriting. Our fashion catalog writers deliver both interesting and in-depth product information that your customers could be looking for.

To turn customer desire into sales, we infuse the extra flare through our well written and compelling apparel and clothing details and fine-points. We are also adept at perceiving the major attributes of your product line based on photographs.

What We Cover Through Our Apparel And Clothing Description Writing Services?

Our content writers ensure that your descriptions speak of the quality of your product line and your design integrity. Technical part of our descriptions meticulously takes into account the following, while remaining focused on your intended consumer:

  • Type of the product, viz., shirt, skirt, jacket, etc.
  • Styling of the product (A-line, pea coat, ethnic, etc.)
  • Fibre content composition
  • Type or finish of the fabric, if applicable viz., print/woven (stripes and plaids), jacquard weaving, velvet, etc.
  • Style attributes of the garment
  • Closure (zippers, elastic cords, buttons, snap hooks, metal slide buckles, elastic, hooks, fashion chains, sequin trim, etc.)
  • Size and fit
  • Fabric care and cleaning guidelines
  • Country, where it was manufactured

Being aware of the close the relationship between production and marketing, technical perspective of descriptions are later assimilated into consumer friendly marketing descriptions by copywriters.

Why Keep Moving Forward With VerticalWriting for Fashion Writing Services?

Besides, accurate appraisement in terms of content, apparel copywriters at VerticalWriting have extensive experience in optimizing your content aimed at search engine marketing. Strategically combining the promotional and informational features of your clothing with SEO perspective -employing highly-volume and relevant keywords, our expert eCommerce content writers through their affluent language and elaborate understanding of your product help you rank high on Google, and consequently earn better returns.

With our subtle and persuasive descriptions, we support you in accomplishing a number of critical tasks, viz.:

  • Splitting your information into small, palatable chunks
  • Structuring, “the story,” and adding the body sales copy around it
  • Enticing the visitor to stay longer on the page and to generate a desirable response

Finally, Convert Their “Open-To-Buy” Attitude into a Deall

Reach your target market with VerticalWriting’s professional apparel and clothing description services. Through their sales copy, our seasoned copywriters judiciously scrutinize the usages and benefits of your clothing merchandise and analyse the needs and desires of your targeted buyer to first “warm them up” and subsequently, convert their “open-to-buy” attitude into a sales deal. Write to us at